Publisher / Affiliate Agreement

This Publisher / Affiliate Agreement (“Agreement”) is between ConvertLane Ltd (“ConvertLane”, “Network”, “we”, “us”) and the legal entity applying or approved as a publisher (“Publisher”, “Affiliate”, “you”).

By submitting an application, executing an Insertion Order (“IO”), or using tracking links after approval, you agree to this Agreement together with each applicable IO, our Terms of Service, and the Traffic & Creative Policy provided at onboarding. If an IO conflicts with this Agreement for a specific offer, the IO prevails for that offer.

1. Appointment

1. ConvertLane operates a performance affiliate network connecting advertisers with vetted publishers.
2. Upon written or electronic approval, we appoint you on a non-exclusive, revocable basis to promote offers listed in the partner reporting area or separate IO.
3. You may not use tracking links, pixels, or APIs until we set your account status to approved in writing.
4. We may add, pause, or remove offers at any time. You must stop promotion immediately when an offer is paused or terminated.

2. Publisher obligations

You will:

• Promote only using approved links, creatives, landing pages, and pre-landers for each offer;
• Comply with all applicable laws, including advertising standards, consumer protection, and privacy rules in every territory where you send traffic;
• Provide clear affiliate disclosures (for example, “Ad”, “Sponsored”, or “Affiliate link”) where required by the ASA/CAP Code, FTC guides, or local law;
• Use opt-in email lists only where email traffic is permitted, and provide proof of consent on request;
• Not use prohibited traffic types (incentivised traffic, brand bidding, bots, malware, cookie stuffing, etc.) unless the IO expressly permits them;
• Not rebroker, resell, or sublicense your tracking links or sub-IDs without our written consent;
• Maintain accurate company, tax, and payment information;
• Notify us within 24 hours of suspected fraud, data breaches, or material changes to your traffic sources;
• Cooperate with compliance audits and provide reasonable evidence of traffic quality when requested.

Unless listed and permitted in your IO, traffic sources are not allowed. Default position on brand bidding: prohibited unless the IO states otherwise.

3. Compliance and KYC

1. You warrant that all information in your application and due diligence pack is accurate and complete.
2. You will notify us within 5 business days of changes to directors, ultimate beneficial owners (25% or more), registered address, or bank details.
3. We may conduct sanctions, PEP, and adverse media screening at onboarding and periodically thereafter.
4. We may suspend or terminate immediately for false information, failed screening, or regulatory risk.

4. Compensation and payment

1. Commission is set per IO (CPA, CPL, CPS, hybrid, or other model stated in writing).
2. We pay only approved conversions that meet the IO definition and pass advertiser validation and our fraud review.
3. We may deduct invalid conversions, chargebacks, duplicate events, prior overpayments, and agreed adjustments.

Default payment terms (unless the IO states otherwise):

Term	Detail
Payment cycle	Net-30
Payment date	15th calendar day of each month for the prior calendar month
Minimum threshold	£100 or $100 equivalent
Method	Bank transfer to your nominated business account, or another method we agree in writing
Currencies	GBP, USD, or EUR as agreed in the IO

You are responsible for your own taxes. We may withhold payment until required tax forms are received. We are not liable for advertiser insolvency beyond our obligation to pay you from funds properly allocated to your approved conversions under our published policies.

4.1 What we do not pay

• Conversions generated before your approval date or outside permitted geos
• Traffic from prohibited sources or in breach of the IO
• Conversions under active fraud investigation (held until cleared)
• Events exceeding caps unless the IO is formally amended

5. Reporting and performance data

Our tracking and reporting platform is the primary system of record unless an IO specifies otherwise. You must review statistics regularly and raise discrepancies within 14 days of month-end with specific click or conversion IDs. Late disputes may be declined where records are no longer available.

6. Confidentiality

Non-public offer rates, caps, advertiser identities (where marked private), unpublished IO terms, and network operational information are confidential. You may not disclose them except to your employees and contractors with a need to know who are bound by equivalent obligations.

7. Intellectual property

Advertisers grant a limited licence to use approved creatives solely to promote offers during the term. You grant us a licence to use your company name and logo in case studies or marketing materials only with your prior written consent.

8. Term and termination

1. This Agreement begins on approval and continues until terminated.
2. Either party may terminate for convenience on 7 days’ written notice.
3. We may terminate immediately for material breach, fraud, policy violation, regulatory order, or insolvency.
4. On termination: tracking links are deactivated; final payment is processed per our payout policy for approved conversions recorded before the effective termination date, subject to holds for investigation.

9. Indemnity

You will indemnify and hold harmless ConvertLane Ltd, its directors, and employees against claims, losses, and reasonable costs arising from your traffic, creatives, data practices, breach of this Agreement, or violation of law — except to the extent caused by our gross negligence or wilful misconduct.

10. Limitation of liability

1. Neither party is liable for indirect, consequential, or punitive loss, or loss of profit or goodwill.
2. Our total liability under this Agreement is capped at the commissions paid or payable to you in the three months before the event giving rise to the claim, except for fraud, death, or personal injury caused by negligence.

11. General

Topic	Position
Governing law	England and Wales
Jurisdiction	Courts of England and Wales
Assignment	You may not assign without our consent; we may assign to a group company on notice
Entire agreement	This Agreement, IOs, and policies referenced at onboarding
Amendments	Material changes published on this page with notice to active partners where required
Notices	Email to registered business contacts

12. Execution

For approved partners, this Agreement is deemed accepted on the approval date shown in our onboarding correspondence. Counter-signed PDF or e-sign copies may be issued for your records. Custom negotiated terms in a signed master agreement override conflicting standard terms.